Here is an interesting case study that breaks down the details behind the social image sharing happening on Pinterest . In this report , the business analysts at the RJMetrics firm examined 50,000 random Pinterest users’ public profiles and reviewed their pins and even though it’s no secret the ladies love themselves some Pinterest , but you will not believe by how much the women are out-pinning the men on the social image sharing site that Forbes claims to be worth $3.8B. You will be surprised to know that 80% of Pinterest users are female and only 20% are male. Moreover, female Pinterest users are more active than their male counterparts, with 92% of all pins made by women. The 50,000 public Pinterest profiles that RJMetrics profiled really does not hold a candle to the reported 50 million unique monthly users that the fiercely popular site attracts to its platform.
Read on to learn more about which categories are the most-popular – Pinterest Dominated by Women, High User Retention in 2014 [REPORT] | DashBurst.